Most of us have been on a plane and had to sit through the mundane safety announcements from the captain. A South African airline is doing things differently in an attempt to engage passengers and maybe even get a laugh or two…
Kulula Airways is a low cost South African airline that has become known for the out of the ordinary marketing, and fun and interesting ways of engaging customers. The clip is taken by a passenger of one of their flights as the captain is giving his safety announcements.
The captain explains that Kulula has the best looking flight attendants in the industry, but, due to roster problems they were unable to be on this flight. This light hearted start is the introduction to one of the funniest safety announcements I have ever heard. The captain, who turns out to be a master of accents, connects to a large range of South African social groups.
I have always enjoyed companies that make the effort and endeavour to really give their customers one of a kind service. As a result I am going to give the captain, flight attendants and marketing geniuses at Kulula an honorary Guts!